Adjust strategy; throw green bet
El norte, 2009
They Arrange tactics for Jumbocel growth; designed and patented biodegradable scaffold
Jumbocel, Mexican company producer of polypropylene bags for packaging and specialty fabrics had focused its growth strategy to expand its geographical coverage.
Detcel subsidiary of the Group, which among other things produces adhesive tapes Tuk- managed to grow up to have offices in 10 countries, reveals its CEO Francisco Decrescenzo.
Even though they covered most of North & South America, they established a production agreement in China and last year pushed for opening an office in Spain.
But when they saw the first scenarios globally , they realized that the strategy was insufficient to sustain growth.
An analysis of the future outlook , showed Jumbocel that issues of ecology and sustainability would take increasing strength, especially taking into account the energy crisis. And the company decided to change their plan.
Without knowing exactly where to start, they contacted the UDEM to outline its first project for technological development. They identified a logical extension of its business would be in pallets.
Then they worked with the UANL to develop his first prototypes. Finally SONOCO found in US, also dedicated to packaging, to a partner with whom they finished designing and patenting a green platform.
The platform has two channels of pressed paper, which comes from recycled cardboard and can be recycled after being used from the last stage, and it has a polypropylene base made with woven fabric, which although plastic is a biodegradable material.
“It is the first development that we patented . We had previously only developed products that were new to us, but not for the market,” says Decrescenzo.
Jumbocel managers estimate a $ 700,000 investment for the development of the platform and its first “green” expectations have good bet.
They identified that their product can save up to 30 percent of the cost compared to a conventional platform that offers savings in volume and weight in export cargos and for some sectors, such as food, can be attractive because it eliminates the use of wooden pallets.
So they expect that by 2010 they can capture 5 percent of the market platforms, only in the metropolitan area of Monterrey monthly they sum 1 million pallets.
With two production plants in Monterrey and Ciudad Juarez, Durango very near Torreon, Coahuila, the company expects to expand its portfolio of technology-based products continue to grow.
Jumbocel sum in 2009 sales of 250 million pesos, an increase of 10 percent per year, which they attribute in part to a continuous improvement process initiated since 2000.
“In 2001 we had a thousand employees, 600 in 2009 and we are producing 30 percent more than in 2001,” says Decrescenzo.
Although the crisis reduced by 10 percent the volume of customer demand, the fall did not affect its operations in Mexico, he says, rather they adjusted their production in China.